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DIGITAL MARKETING MANAGER

NQR Code:2022/ME/MESC/05446

  • Old Code: 2022/ME/MESC/05446

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About this Qualification

Job Description

Individuals at this job carry out digital marketing process to promote the company offerings and get more customers and sales through digital channels such as search engines networks, social media networks etc. Develop and implement digital marketing strategy for the organization, track and optimize the campaigns and manage the team of executives effectively to meet the organization goals and objectives.

Eligibility Criteria

Criteria 1 Criteria 2 Experience Training Qualification
3 year Diploma after 12th Completed 3 years Equivalent
Previous NSQF qualification of Level 5 2 years Equivalent
UG Completed 3 years Equivalent
UG Completed 1 year Equivalent
PG Completed No Experience Equivalent

Progression Pathway

  • Director / Entrepreneur

Learning Module In Job Role/Qualifcation

National Occupation Standards (NOS)/Module NOS Code Mandatory/ Optional Estimated size (Hours) Nos Credit Level
Introduction Intro Mandatory 60 2 6
Develop a digital marketing strategy MES/N0724 Mandatory 180 6 6
Plan and conduct digital marketing campaigns MES/N0725 Mandatory 180 6 6
Optimize campaign’s performance and expenditure MES/N0726 Mandatory 120 4 6
Measure and report the performance of digital marketing campaigns MES/N0727 Mandatory 120 4 6
Manage a team of marketing executives and their performance MES/N0728 Mandatory 60 2 6
Maintain Workplace Health and Safety MES/N0104 Mandatory 60 2 6
Employability Skills DGT/VSQ/N0102 Mandatory 60 2 4