ncvet-help[at]gov[dot]in
Beta Version
+91 11 25788001-11

Digital Sales and Marketing Executive

NQR Code:QG-4.5-OA-02870-2024-V1-MEPSC

  • Old Code: QG-4.5-OA-02870-2024-V1-MEPSC

    Copy
About this Qualification

Job Description

The Digital Sales and Marketing Executive course prepares individuals to take on key roles in developing and managing digital marketing initiatives. It covers essential topics such as SEO, SEM, content marketing, social media marketing, and data analytics, along with foundational knowledge in management, commerce, and business communication, enabling them to lead and optimize digital marketing efforts.

Eligibility Criteria

Criteria 1 Criteria 2 Experience Training Qualification
12th None No Experience None

Progression Pathway

  • Not applicable

Learning Module In Job Role/Qualifcation

National Occupation Standards (NOS)/Module NOS Code Mandatory/ Optional Estimated size (Hours) Nos Credit Level
Fundamentals of Marketing Management & Digital Marketing MEP/N0403, v1 Mandatory 90 3 4.5
Introduction to Search Engine Optimisation (SEO) and Search Engine Marketing (SEM) MEP/N0408, v1 Mandatory 120 4 4.5
Social Media Marketing MEP/N0410, v1 Mandatory 90 3 4.5
Elective 1: Principles of Management MEP/N0401, v1 Elective 90 3 4.5
Elective 2: Fundamentals of Commerce and Accounting MEP/N0402, v1 Elective 90 3 4.5
Business Communication – I MEP/N0406, v1 Mandatory 60 2 4.5
Computer Skills for Professionals MEP/N0407, v1 Mandatory 90 3 4.5
Employability Skills DGT/VSQ/N0104, v1 Mandatory 120 4 6
Email and Content Marketing MEP/N0409, v1 Mandatory 120 4 4.5
Web Designing with Content Management System (CMS) and Web Analytics MEP/N0411, v1 Mandatory 90 3 4.5
Mobile Marketing and Online Reputation Management (ORM) MEP/N0412, v1 Mandatory 90 3 4.5
Elective 1: Sales Management MEP/N0404, v1 Elective 90 3 4.5
Elective 2: Consumer Behaviour MEP/N0405, v1 Elective 90 3 4.5
Business Communication – II MEP/N0413, v1 Mandatory 90 3 4.5
Environment Studies MEP/N0414, v1 Mandatory 60 2 4.5