QF_Marketing Executive_CTS_NSQF-4.pdf

Marketing Executive

  • Job DescriptionMarketing executive is involved in developing marketing campaigns to promote a service, product or idea. Aims to maximize profits through developing sales strategies that match customer requirement. Manages the database in the organization, designing the product, pricing and discounts, channel of distribution, promotion mix and relationship building. Identifies the consumer behavior in respect to segmentation of the market, Possess Skills of Effective Negotiators.
  • Originally Approved
  • Last Revised
  • Code2018/OAFM/DGT/02723
  • SectorOffice Administration & Facility Management
  • NSQF LevelLevel 4
  • Notional Hours2080
  • Accrediting BodiesNational Council for Vocational Training (NCVT)
  • Certifying BodiesNational Council for Vocational Training (NCVT)
  • Proposed Occupation

    Marketing Executive has a wide scope of
    Employability ranging from self-employment,
    contractual employment to Industrial jobs. On
    successful completion of this course, the
    candidates shall be gainfully employed in the
    industries for following occupations:
     Marketing Manager – Line of Business

  • International Comparability

    1. Existence of any official document suggesting the
    comparability of the qualification with the
    qualifications in other countries is not known.
    2. However, ITI passed out trainees are getting
    employment in many Gulf countries, European
    countries, Australia, New Zealand, Singapore etc.

  • Progression Pathway

    Can join BPO and KPO industry as Data
    Entry Operator.
     Can join any IT industry as Front Desk
    Executive and Office Assistant.
     Can join hospitality as well as hospital
    administration for database management

  • Planned arrangements for RPL

    1. At present the students who have passed 10th
    class with minimum 3 years’ experience in
    relevant field can appear for NCVT theory and
    practical semester examination directly.
    2. The students who have passed SCVT
    examination in ‘Marketing Executive’ trade can
    also appear for the NCVT Examination in the
    relevant semester and Trade directly.

  • Qualification File QF_Marketing Executive_CTS_NSQF-4.pdf
  • Supporting Documents
  • Formal structure of the qualification
    Title of unit or other component Estimated size (Hours) Level
    Professional Skill (Trade Practical) 1260 4
    Professional Knowledge (Trade Theory) 252 4
    Employability Skills 110 4
    Library & Extracurricular activities 58 4
    Project Work 160 4
    Revision & Examination 240 4
    Total 2080
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